Estimate brand value with a heuristic parameter model: revenue, brand margin and industry multiplier (not a compliant valuation).
输入年营收、品牌利润率、行业品牌乘数等参数，按经验参数模型估算品牌价值（非合规评估）
| Item | Formula / Rule | Reference / Scope |
|---|---|---|
| Page formula | Brand value = annual revenue × brand margin × industry multiplier × year factor × share factor. | Heuristic parameter model for quick comparison; not a compliant ISO 10668 valuation. |
| Industry multiplier | Preset rule-of-thumb multiples by industry (e.g. metalwork 5, manufacturing 4), adjustable on the page. | Rule-of-thumb values for internal estimates and teaching only; no standard authority. |
| Compliance boundary | ISO 10668 requires itemized cash-flow forecasts, a discount rate and a report by an independent valuer; none of these are implemented here. | For transaction, financing or litigation, engage a qualified valuation firm. |
品牌价值评估计算工具，基于经验参数模型，输入年营收、品牌利润率、行业品牌乘数、品牌年限系数和市场份额，快速估算品牌价值参考值（非 ISO 10668 合规评估）。